VICTORIA, Seychelles — The Seychelles Tourism department has officially convened its first-ever marketing subcommittee, marking a significant step towards deeper collaboration between the public and private sectors. The new subcommittee comprises 10 members drawn from the Tourism department and key representatives of the tourism industry.
The initiative was introduced following a recommendation by the Seychelles Hospitality and Tourism Association (SHTA), with the aim of fostering greater dialogue and shared decision-making between stakeholders. Held at the Botanical House, the inaugural meeting was attended by senior Tourism department officials and industry partners. The session featured a presentation from the Strategic Planning and Market Intelligence Unit, offering a comprehensive overview of tourism performance to date, outlining major challenges, and sharing destination-specific insights along with early forecasts for 2026.
A comprehensive snapshot of the ongoing marketing efforts was also presented by director general for Marketing Bernadette Willemin, who outlined the department’s current marketing strategy, including key focus areas such as digital engagement, market segmentation, and brand positioning. The marketing subcommittee aims to bring a new perspective to destination marketing, encourage more meaningful contributions from the private sector, and ensure that the country’s marketing strategies are reflective of both public priorities and industry needs.
