Tourism Seychelles Strengthens Regional Sustainability Through Tripadvisor Tree-Planting Partnership
VICTORIA, Seychelles — Tourism Seychelles has reaffirmed its commitment to sustainable tourism through a tree-planting partnership that has contributed over 5,000 trees to vital restoration projects in Senegal and Mali. Developed in collaboration with Tripadvisor’s Ad Express and Dots.Eco, the initiative is part of the destination’s wider efforts to merge global marketing with meaningful environmental action.
The programme linked promotional campaigns for Seychelles on Tripadvisor directly to reforestation: every few dollars spent on advertising generated the planting of a tree in either Senegal or Mali. This innovative model not only boosted the visibility of Seychelles as a premier travel destination, but also created tangible environmental and social impact.
‘As destinations around the world seek to balance growth with environmental responsibility, we are proud to see the Seychelles leading by example through its use of Tripadvisor’s Ad Express sustainability offering,’ said Steven Paganelli, Certified Destination Management Executive (CDME), Global VP, Media & Partnerships at Tripadvisor.
In Senegal, 4,666 trees were planted across three regions to restore landscapes degraded by peanut monoculture. This effort supports a wider mission to convert 40,000 hectares into sustainable agroforestry systems, enhancing biodiversity while strengthening local livelihoods through resilient agricultural practices. In Mali, 100 trees were planted in the Kayes and Koulikoro regions as part of a long-term forest garden project led by ‘Trees for the Future’.
‘By planting a tree for every dollar invested in its advertising campaign, the Seychelles is not only promoting its natural beauty but actively preserving it. This forward-thinking approach demonstrates how prioritising sustainability today helps ensure that the incredible experiences travellers seek remain vibrant and protected for generations to come,’ Mr Paganelli said.
