VICTORIA, Seychelles — Tourism Seychelles has concluded a strategic media briefing in Johannesburg at which principal secretary Sherin Francis presented the destination’s plans for 2025, including new luxury hotel developments, boutique properties and the new Seychelles Tourism Grading Programme. The session, held at Proud Mary Modern Eatery + Wine Bar in Rosebank, brought together key South African media representatives for an update on the country’s tourism offering.
Among the events highlighted were the upcoming FIFA Beach Soccer World Cup, the Seychelles Sailing Challenge and the Seychelles Nature Trail, positioning the archipelago as a hub for world-class sporting events. Mrs Francis also generated excitement for the 40th edition of the Festival Kreol in October 2025, which she described as one of the most iconic events on the country’s socio-cultural calendar. The briefing showcased new cultural experiences designed to offer visitors authentic encounters with Seychellois heritage.
Tourism Seychelles anticipates that these initiatives will contribute significantly to the destination’s appeal, particularly in the South African market, which remains a vital source of visitors. The media engagement forms part of the organisation’s broader strategy to maintain strong relationships with key market partners and ensure consistent, high-quality communication about the destination’s offerings and developments.
