Tourism Seychelles Launches Two-Week Billboard Campaign Across Switzerland
VICTORIA, Seychelles — Tourism Seychelles, in collaboration with key local stakeholders, has launched an impactful two-week billboard campaign across Switzerland. Kicked off in mid-February 2025, this strategic campaign appeared in prominent locations such as train stations in Lausanne, Zurich, and Lugano, as well as Zurich Airport. The campaign was designed to continuously promote Seychelles as a premier travel destination, captivating potential travellers with its unparalleled beauty.
The billboards featured a family strolling along the beach, framed by crystal-clear waters and serene landscapes that define Seychelles. This imagery evokes a sense of warmth, tranquillity, and natural charm, inviting audiences to imagine the unforgettable experiences that await them on the islands. By strategically placing these visuals in high-traffic areas, Seychelles maintained strong visibility, keeping the destination at the forefront of travellers’ minds.
Speaking about the billboard campaign, Judeline Edmond, Tourism Seychelles’ market manager for Switzerland and France-Benelux, said: ‘The campaign invites travellers to escape the cold winter in Switzerland and come to Seychelles to enjoy an endless summer. While Europe experiences cold temperatures, on the other side of the world lies a breathtakingly beautiful and warm destination, offering pristine beaches, turquoise waters, and the renowned Seychellois hospitality.’ The billboard initiative was part of Tourism Seychelles’ broader marketing strategy to strengthen the destination’s presence in key European markets.
