Air Seychelles and Tourism Seychelles Sign MoU to Boost Destination Marketing
VICTORIA, Seychelles, The national airline, Air Seychelles, and Tourism Seychelles have solidified their commitment to promoting Seychelles as a premier tourist destination through a memorandum of understanding (MoU) signed on Wednesday, March 13 at Botanical House. The MoU was signed by Captain Sandy Benoiton, the chief executive of Air Seychelles, and Sherin Francis, the principal secretary for Tourism. The agreement formalises a partnership that has been growing informally over the past several years and sets out a clear framework for joint activities in the years ahead.
In a significant move, Air Seychelles has pledged its active participation alongside Tourism Seychelles in key international events such as the World Travel Market, Africa (WTM-Africa), the Outbound Travel Mart (OTM) in India, the Salon du Prêt à Partir in Mauritius and other joint marketing activities throughout the year, specifically targeting markets crucial to the destination’s growth. The partnership aims to enhance visibility and attract more visitors to the archipelago by leveraging joint activities in targeted markets. Both parties have stressed that the collaboration will be reviewed annually to ensure that it continues to deliver value to the country.
Under the agreement, both parties will collaborate closely on various marketing initiatives. A range of communication channels, including social media platforms, will be utilised to showcase the unique offerings of Seychelles to potential travellers worldwide. By joining forces with Air Seychelles, we are confident that we can reach new heights in destination marketing and attract even more visitors to our shores, Tourism Seychelles noted.
Captain Benoiton echoed these sentiments, saying, We are proud to join hands with Tourism Seychelles in this endeavour to promote our beloved archipelago to travellers worldwide. Together, we aim to showcase Seychelles as a destination of choice, offering unparalleled experiences and warm hospitality. In return, Tourism Seychelles has committed to supporting Air Seychelles by actively participating in the airline’s milestone events throughout the year.
This will further strengthen the bond between the two entities and reinforce their shared goal of driving tourism growth in Seychelles. PS Francis expressed enthusiasm about the partnership, stating, This partnership signifies a significant step forward in our efforts to showcase the unparalleled beauty and offerings of Seychelles to the world. The signing of this MoU marks the continuation of the strategic partnership between Air Seychelles and Tourism Seychelles. This partnership will continue to elevate the destination’s profile on the global stage.
