VICTORIA, Seychelles — A national campaign to promote the importance of saving and investment has been launched in Seychelles, targeting individuals and small businesses across the country. The campaign, led by the Seychelles Investment Board and the Financial Services Authority, aims to increase financial inclusion and support economic growth.
Officials said the campaign will include a series of public awareness activities, financial literacy workshops, and outreach to communities to encourage a culture of saving and prudent financial management. The campaign also seeks to promote investment opportunities available in Seychelles, particularly in key sectors such as tourism, fisheries and the blue economy.
Speaking at the launch, officials emphasised that financial inclusion is a key enabler of economic development, and that every Seychellois should have access to the tools and knowledge needed to make informed financial decisions. The campaign is expected to run over the coming months, with regular updates on progress and impact shared with the public.
