VICTORIA, Seychelles — Cest Moi jewelry Seychelles is a one-woman enterprise that, in less than two years, has turned local materials and a craftsman’s discipline into a recognisable brand, with founder Chette-Path D’unienville having created more than 4,000 individual designs since launching the business in June 2023. Prices start at R175 for a bracelet and rise to R750 for a complete earring and necklace set, a range that positions Cest Moi jewelry Seychelles firmly in the accessible, gift-friendly segment of the local market.
The brand matters because it shows what a single Seychellois craftswoman can do with locally sourced wood, sea shells, polymer clay, resin and coconut, the raw materials that give Cest Moi jewelry Seychelles its unmistakable island palette. For shoppers, the appeal is straightforward: lightweight pieces that read as Creole, prices that fit a teacher or civil servant’s budget, and a steady stream of new designs that keep the line fresh. For the wider small business sector, the brand is proof that a focused product, consistent pricing and a strong social media presence can build something substantial without external funding, and for tourism it is another item on the Creole souvenir shelf that is genuinely local rather than imported.
According to D’unienville, she left formal employment in March 2023 to pursue her passion for jewelry making full time, opened sales in June 2023, and has not stopped designing since. Earrings range from R250 to R350, while full sets run from R550 to R750. Cest Moi jewelry Seychelles has also released a pink ribbon earring line to mark breast cancer awareness month, a product that has sold steadily and brought the brand into conversations about causes beyond fashion. The business operates almost entirely through direct sales, word of mouth and online channels, with custom orders a growing share of revenue and a small but loyal base of corporate clients buying in volume for events and gifts.
Seychelles has a long tradition of home-based craft, from coconut oil and vanilla to shell work and embroidery, and Cest Moi jewelry Seychelles sits comfortably within that lineage. What distinguishes the brand is its scale of output. Reaching 4,000 designs in twenty-two months is a level of productivity that suggests an industrial design mindset applied to small-batch, hand-finished goods. The launch into pink ribbon pieces indicates a maturing brand that is beginning to align with health awareness and community campaigns, moves that often mark the transition from hobby to enterprise and that, in the Seychelles context, also help position the islands’ craft sector as a contributor to social causes.
What happens next is the move into precious metals. D’unienville has indicated that Cest Moi jewelry Seychelles will, in due course, begin to incorporate gold and silver, raising price points and opening the door to a more formal retail presence in Victoria and possibly at the airport. That step will bring new obligations, from hallmarking and hallmark disclosure to working with customs and the financial intelligence unit on anti-money-laundering compliance for higher-value pieces. The challenge will be to retain the handmade character of Cest Moi jewelry Seychelles while scaling the parts of the business that customers do not see, from inventory and bookkeeping to packaging and shipping.
The next public release is expected to coincide with the Creole Festival in October, when the brand traditionally debuts a new collection. Talks are also under way with a Praslin boutique about a small consignment concession, which would mark the first time the label is stocked outside the founder’s own sales channels.
From a single pair of hands in 2023 to 4,000 designs in 2025, Cest Moi is small business Seychelles wearing its confidence on its sleeve.
📷 Image source: Cest Moi Jewelry — cestmoi.com
